Our story

Since meeting at university in 2007, we have been united by a shared passion for wine. Patrice, with more than 15 years of experience in mass retail, and Brice, with an international background and expertise in banking strategy and organization, have each followed distinct yet complementary paths. In 2022, our journeys crossed again in the Lyon region, and we decided to combine our skills to create a venture that reflects who we are: human‑centered, demanding, and driven by excellence. Today, we put this combined experience at the service of French winemakers, offering a personalized approach and an unwavering commitment to promoting their craftsmanship abroad.

It all began in 2023, during the Rugby World Cup in France. Over a bottle of ‘Cuvée des Patriarches’ shared with Ashel, a New Zealand friend visiting for the event, a simple yet powerful idea emerged: extending that moment of friendship through wine. While Ashel began importing French cuvées to New Zealand, we dedicated ourselves to discovering independent estates driven by a deep passion for their terroir. We quickly realized the challenges winemakers face and the obstacles inherent to export. This is how our ambition was born: to build a bridge between wine artisans and the world, by facilitating every step of the export process with commitment, respect, and enthusiasm.